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Enrich - Brazilian Beauty Collective
Project:
Brand Strategy
Location
Sydney, NSW
Date
September 2023
Unveiling the beauty of Enrich - Brazilian Beauty Collective
The project focused on unlocking Enrich's full potential with a captivating name and a laser-focused brand strategy, ensuring it attracts the right clients and shines in the beauty world.
- Defining brand values and personality: Collaborate with the client to identify the core values guiding the brand's decision-making and customer interactions.
- Developing a brand voice and messaging: Craft a unique and consistent voice that resonates with the target audience and reflects the brand personality, to be used in all marketing materials, communication channels, and customer interactions.
- Naming and branding: Help brainstorm and choose a name that is memorable, relevant to the target audience, and aligns with the brand values, colour palette, and typography.
Website
Currently crafting Enrich's stunning website, prepare to be impressed!
Enrich - Brazilian Beauty Collective, is a curated experience designed to empower and uplift. I partnered with the owner to create a brand that reflects his commitment to quality, personalised service, and a welcoming atmosphere. We identified the salon's niche audience and developed a brand voice that resonates with their values. This strategic foundation will ensure Enrich attracts the right clients and cultivates a loyal following.
